MasterGrief™ Staff

Toni Filipone is the founder and CEO of MasterGrief™ and MasterGrief™ Academy, a global grief education and coaching company dedicated to helping people find purpose in their pain and meaning in life after loss.

With more than 34 years of experience in grief and personal development, Toni combines practical grief education, mindset strategies, and lived experience to change the way people understand and experience grief.

She is the author of In the Trenches: A Coach’s Walk Through Grief, a grief and loss bestseller, and the creator of the MasterGrief™ frameworks and programs that help individuals, families, and professionals navigate life after loss.

Toni’s message reaches a global audience, generating more than 24 million views annually across social media. She has recently signed with a new literary agent as she develops her next book, bringing her approach to grief and life after loss to an even wider audience.

Through her coaching, certification programs, support communities, speaking engagements, and the MasterGrief™ app, Toni challenges the way society views grief. Her philosophy is simple: grief is any change you don’t want, and it doesn’t have to be the end of your story.

Her mission is to help people grieve with more love than pain and discover that grief and a meaningful life can exist together.

I am part of MasterGrief™ because I believe one of the most powerful ways we heal is by serving others.

Breast cancer changed my life in ways I never expected. It made me look at my life differently and understand, in a very real way, just how short and precious our time here can be. Suddenly, the career I had spent years building in beauty and fashion no longer felt like enough. I had become deeply uninterested in creating things that looked beautiful on the outside when my heart was craving something that could make a difference on the inside.

Walking away from a career and an identity I had worked so hard to build was not easy. My ego fought me every step of the way. But somewhere in that letting go, I found something I didn’t know I was searching for.

Purpose.

MasterGrief™ gave me a place where my voice, my creativity, my experiences, and most importantly, my heart could actually serve someone else. I have learned that there is extraordinary healing in being there for another person when they are hurting—to remind them that they are not alone, that their pain has meaning, and that there can still be love, purpose, and life on the other side of it.

I didn’t choose MasterGrief™ because I had all the answers. I chose it because I know what it feels like to have life change in an instant—and because I want to spend the life I have left helping others navigate theirs.

For me, this is no longer about a career.

It is about purpose.

It is about service.

And it is about making the time I have matter.

Bio coming soon.