The MasterGrief™ App | Grief Support From Toni Filipone
MasterGrief™

The MasterGrief™ App

When grief hits at 2 a.m., in the car or in the middle of an ordinary day, you need more than "stay strong." The MasterGrief™ App brings Toni's teachings into your everyday life with daily tools, a private journal, a place for your memories and Ask Toni any time of day, so you're never figuring this out alone. Open it on any phone or computer, nothing to download.

Join the MasterGrief™ app
The MasterGrief app home screen
What's inside

Small, steady support for every kind of day

Open it for a minute or an hour. Everything in the app was made with Toni's teachings, for people who are grieving.

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Private journal

A quiet place to write what you can't say out loud, with a new prompt each day.

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Daily check-in

A few gentle questions to help you notice how you're really doing today.

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Memory board

Keep their name, their stories and the little things you never want to forget.

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Guides for your loss

Short guides for what you're facing, whether you lost a parent, a partner, a child or a pet.

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Breathe

A simple breathing practice for the moments that knock the wind out of you.

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Toni's daily words

A morning inspiration and an evening reflection, waiting for you every day.

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Live groups and courses

When you're ready for more, find MasterHearts live groups and Toni's courses in one place.

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Ask Toni

Bring Toni whatever is on your mind, any hour of the day. Included in Premium.

Ask Toni

The answers you need, when you need them

Most people in grief hear the same things over and over. Stay strong. They're in a better place. You should be doing better by now. What you need is someone who gets it and has something real to offer.

That's Ask Toni. It's Toni's AI companion, built on her teachings and the way she talks with people in her groups and lives, and it's there any time of day. It hears you out, tells you the truth with kindness and gives you one small thing you can do today.

There's no right way to start. Write one word or a whole page.

Ask ToniToni's AI companion
Sunday 9:20 PM
It's been six months since my mom died and it's getting worse, not better. What's wrong with me?
Nothing is wrong with you. The first few months, your brain goes into shock to protect you. Now the numbness is wearing off. It feels worse, but you're not going backwards. What's your mom's name?
Linda.
Linda. There's no timeline on grief, but there are markers, and you're right on track. Today, say her name out loud and tell her one thing about your day.
I thought I was doing this wrong. That helps so much.
Type what's on your mind
Ask ToniToni's AI companion
Today 6:52 AM
It's been a week since we lost Murphy and I still reach for his leash every morning. Why is this hitting me so hard?
My heart is heavy for you and Murphy. He was part of every morning and every walk, and your brain built a whole pattern around him. It's still expecting him. That's why it hits so hard.
Everyone says he was just a dog.
You didn't lose a pet. You lost your pet, and you don't have to defend this loss to anyone. Tell me about Murphy.
Thank you. Nobody else gets it.
Type what's on your mind
Ask ToniToni's AI companion
Today 11:48 PM
Is it silly that my husband has stage four cancer and I'm already grieving him?
It's not silly at all. You're watching someone you love get sick, and your brain is trying to get ahead of the pain. That's called anticipatory grief. What's your husband's name?
Dave. We've been married 31 years.
Thirty-one years with Dave. So here's what I want you to do: do not attend the funeral early. When your mind runs ahead, tell it, thank you, but I'm staying right here with my husband.
I needed to hear that. I'm going to go sit with him.
Type what's on your mind
Two ways to join

Choose what feels right for you

When you join in October, your monthly price stays the same for as long as you're a member.

Standard

The MasterGrief™ app

Regular price $9.99 / month
$4.99 / month

We're so glad you're here. Join in October and this price is yours to keep, for as long as you stay with us.

  • Private journal with daily prompts
  • Daily check-ins
  • Memory board
  • Guides for your kind of loss
  • Breathing practice and Toni's daily words
  • 5 questions with Ask Toni, so you can see what it's like
Choose Standard
Premium Includes Ask Toni

The app plus Ask Toni

Regular price $19.99 / month
$14.99 / month

We're so glad you're here. Join in October and this price is yours to keep, for as long as you stay with us.

  • Everything in Standard
  • Ask Toni any time of day, up to 30 messages a week
  • Answers shaped by Toni's teachings and her voice
  • Day or night, with nothing to schedule
Choose Premium

Cancel anytime from your account. There are no contracts.

Toni Filipone, founder of MasterGrief™

Toni Filipone · Founder, MasterGrief™

She Didn't Come to Grief Through a Textbook.
She Came Through the Worst Moment of Her Life.

Toni Filipone is the founder of MasterGrief™ Academy, accredited in 82 countries and built from the ground up because when she needed it most, it didn't exist.

Toni lost her partner suddenly. In one moment, she was living with grief alongside anxiety, anger, depression, confusion, and complete emotional upheaval. The searching, the failing and the rebuilding that came after became the foundation of everything she now teaches.

She didn't find a roadmap. So she built one.

"I built this because I was the person who needed it and it didn't exist yet. I don't want anyone to go looking for what I had to create."

With over 30 years in personal growth and coaching, Toni is a Certified NLP Practitioner, Multi-Certified Grief Specialist, CEO of MasterGrief™, and the author of In The Trenches: A Coach's Walk Through Grief.

  • World-Renowned Grief Thought Leader
  • Multi-Certified Grief Specialist
  • Certified NLP Practitioner
  • Personal Development Coach
  • Author
  • Public & Corporate Speaker

Questions

Do I need to download anything?
No. The MasterGrief™ app opens right in the browser on your phone or computer. If you'd like it one tap away, you can add it to your home screen.
How do I sign in?
After you join, you'll get an email with a link to your app. To sign in, enter your email and tap the link we send you. There's no password to remember.
Is Ask Toni really Toni?
Ask Toni is Toni's AI companion, created from her teachings and the way she talks with people who are grieving. It's there any time of day. If you'd like to be with Toni and other people who understand, the MasterHearts live groups meet every week.
What's the difference between Standard and Premium?
Standard includes everything in the app, plus 5 questions with Ask Toni so you can see what it's like. Premium includes everything in Standard, plus Ask Toni any time of day, up to 30 messages a week.
Will my price change?
No. When you join in October, your monthly price stays the same for as long as you're a member.
Can I switch or cancel?
Yes. You can move from Standard to Premium whenever you're ready, and you can cancel anytime from your account. There are no contracts.
Is my journal private?
Yes. Your journal entries, check-ins and memories are saved on your own device. They aren't shared with anyone.
Is this a replacement for therapy or crisis care?
No. The MasterGrief™ app and Ask Toni are here to support you, and they don't replace medical care, therapy or crisis support. If you're in crisis, please call or text 988 anytime, or call 911. Outside the US, please call your local emergency number.

You don't have to get through today alone

Whenever you're ready, the MasterGrief™ app will be here, with Toni's tools close by for the hard days and the ordinary ones.

Join the MasterGrief™ app

The MasterGrief™ app and Ask Toni, Toni's AI companion, offer support and education. They are not a crisis line and do not replace medical care or therapy. If you're in crisis, call or text 988, or call 911. Outside the US, please call your local emergency number.

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